How lead tracking can help your business convert more customers

Personalizing the relationship with your customer and being able to offer targeted communication to them is one of the keys to a successful business.Furthermore, we live in a time of “permission marketing”, that is, it is necessary to attract the consumer’s attention and provoke a desire for information, without them feeling bothered by your message.

Therefore, customizing and targeting the message at each stage of the consumer’s purchasing journey has become essential.

Collecting data from your leads, understanding their intentions, maturity stage, etc., is essential for successful and engaging interactions on both sides.

To better understand the needs and profile of your potential customers and how they are interacting with your company, increasing the efficiency of your sales strategies, you can use lead tracking.

By the way, do you know what lead tracking is and how to use it? Check out the content below and make sure you follow every step your potential customer takes towards your business.

What is Lead Tracking and why is this technique so important?

As you may already know, within Inbound Marketing and other Digital Marketing strategies, every visitor who shows interest in your product is categorized as a lead.

This is because, whether through a message sent to the company’s chat or filling out a landing page, the person shows that they want to know more about your segment and/or service, and can therefore be considered a potential customer.

But for this possibility to become a concrete business, you need to continue nurturing the lead with relevant content to make them advance in the purchasing journey through your sales funnel.

Remember that a sales funnel is a strategic model of attraction, nurturing and conversion that aims to monitor and encourage the purchasing journey from the customer’s first contact with the company until the deal is closed.

And it is precisely to measure whether the contact is being well nurtured, educated for the market, and becoming a qualified lead that we can count on lead tracking.

But what is lead tracking?

Lead tracking is nothing more than a feature within marketing automation tools that allows you to track your lead’s behavior.

In other words, it is able to identify whether your lead has read content on the blog, opened your marketing emails and even downloaded complementary educational materials, or whether they have done none of these things.

Now, there’s no need to even talk about why this type of instrument is important, right?

After all, it is clear that from the data collected you will be able to strengthen the actions that are producing results and identify those that are not generating engagement in the lead, thus being able to adjust the strategy.

How to track the maturity of your lead

Although Google Analytics is one of the most popular tools for measuring the performance of digital marketing actions, it does not offer lead tracking as a feature.

However, you can find several marketing automation platforms on the market that offer, among other features, a module for lead tracking.

And to monitor how your leads are developing and interacting with your messages and channels, simply add the desired actions for analysis to the tool’s settings, such as email clicks, form conversion, content accessed, etc.

Additionally, it is also possible to schedule actions to ensure nutrition with the appropriate frequency; you can create a sequence of emails for those who click on a certain link and even notifications based on a specific action.

With such efficient and complete automation, your team doesn’t miss a single completed action from your qualified lead base and, therefore, optimizes the marketing and sales strategy in the customer acquisition process.

You already know about lead tracking. Focus on qualified leads!

In today’s content, we saw how lead tracking can help your marketing team communicate more assertively with potential customers.

This is because lead tracking allows you to monitor the most important pages on your website and interact in a personalized way with your leads, based on their behavior throughout the purchasing journey using concrete interaction data.

Nutritional marketing: what is it and how to do it?

Nutritional marketing is especially important to propose a healthy product for which there is an increasingly conscious audience that wants conscientious food choices.

Ergo, effective strategies not only inform but captivate the consumer seeking healthy and balanced options.

Nutritional marketing research, therefore, offers not only the opportunity of marketing your products but also to contribute to healthily building consumers’ eating habits.

Do you want to know more about practices and benefits from nutritional marketing? Follow our content and discover how to reach a more aware and engaged audience.

What is nutritional marketing?

Nutritional marketing is a promotional strategy that focuses on the promotion and marketing of food products with a focus on their health and nutritional benefits.

This would involve not only the physical attributes of food but inform of their nutrient values, functional properties and the beneficial health effect on consumption.

Nutritional marketing is defined as the process of developing advertisements, labeling, and other promotional materials to attract attention to features like vitamins, minerals, fiber, low fat content, among other elements in foods.

The aim is to educate consumers on conscious food choice and then promote a healthy lifestyle.

Additionally, nutritional marketing can address issues related to:

  • Specific diets;
  • Dietary restrictions;
  • Sustainability;
  • Ethics in food production.

Benefits of nutritional marketing

Nutritional marketing offers a strategic and effective approach to promoting food products, highlighting their health benefits and contributions .

Because the practice goes beyond the simple marketing act because it is a dissemination of information that aims to make consumers more conscious of their choices when they go out to prepare food.

By adopting nutritional marketing, companies can highlight, instead of the physical characteristics of their products, the nutritional value that they provide.

It also aims to inform and inspire food choices aligned with a healthy lifestyle, for the benefits of individual health and for sustainable development.

We also consider that the practice of nutritional marketing is in line with the growing concerns of consumers in connection with the quality and origin of the food.

Therefore, by highlighting nutritional benefits, companies have the opportunity to gain public trust and build a positive image.

How to implement nutritional marketing

Now that you are aware of nutritional marketing and its advantages, it’s time to know how to apply the strategy.

Read our tips:

Detailed Nutritional Analysis

Nutritional analysis of food products is the first step in effectively applying nutritional marketing. This is because one needs to identify the nutritional values, ingredients, and specific characteristics of each item.

This approach provides a solid foundation for creating accurate and relevant messages for the target audience , making communication more assertive and reliable.

Have transparent communication

Transparent communication is crucial when implementing nutritional marketing. Providing clear information about the health benefits of products highlights how they contribute to a balanced diet.

Additionally, taking an educational approach allows the company to empower consumers to make the best decisions about their food choices.

Use multiple communication channels

To communicate with the target audience, it is necessary to identify where they are, this way the company becomes able to direct its efforts well and even outline ways to increase its visibility.

Social media , blogs and other online platforms offer significant engagement opportunities and serve as a bridge between consumer and organization.

It is worth remembering that, by reaching a wider audience, the company maximizes the impact of its campaigns, promoting awareness of the nutritional benefits of its products.

Build a relationship of trust

Implementing nutritional marketing should be centered on building trust and meaningful connections with consumers.

An educational and transparent approach creates a solid relationship between the company and its customers, strengthening the brand’s position in the market. This trust is essential to influence conscious and lasting food choices.

Educate and engage

Nutritional marketing is an essential tool for guiding consumers in their food choices.

By offering detailed product reviews, promoting transparent and educational communication, and utilizing multiple online channels, companies can strengthen their connections with their audiences.

Therefore, building trust through informative messages contributes not only to raising awareness about nutritional benefits, but also to forming healthier choices.

With this, nutritional marketing reveals itself not only as a business strategy, but as an agent of positive transformation in the contemporary food scene.

Learn what a pirate funnel is and how to use it to grow your company

Growth Hacking is a growth approach focused on sales and marketing , through which companies can find ways to develop quickly.

Within this concept, there are actions focused on sales, marketing, customer service and much more. One of them is the pirate funnel, which seeks to maximize and optimize customer conversions.

The concept works as a path that interconnects: Acquisition, Activation, Retention, Revenue and Recommendation. Together, the 5 stages guide the potential consumer with dynamism and assertiveness.

This way, each person who comes to the company goes through a clear and quick journey, without the company losing quality and being able to achieve the desired results much more quickly.

Want to know more about the concept? Follow the content and learn everything about the pirate funnel and how to implement it successfully.

What is a pirate funnel?

The pirate funnel is a strategy that aims to explore shortcuts in the customer conversion process to optimize the consumer journey. The concept was created by American Dave McClure in 2007 and has the following steps:

  • The acquisition;
  • The activation;
  • Retention ;
  • Reference ;
  • Revenue .

Unlike traditional methods, this approach prioritizes rapid customer acquisition. To achieve this, it is necessary to have a deep understanding of consumer behavior.

Furthermore, it is important to highlight that, by opting for this model, companies seek to accelerate the conversion process, going through stages such as attraction, activation and retention in an agile and strategic manner .

In this sense, the funnel stages must be worked strategically to optimize the consumer journey in a way that makes sense for them and the company.

This way, leads are qualified more quickly and reach the revenue stage more easily.

How does the Pirate Funnel work?

The pirate funnel, known for its unconventional approach, operates in a few phases, check it out:

Acquisition

The first stage of the pirate funnel is acquisition , which focuses on attracting users quickly and efficiently. At this stage, strategies such as content marketing , targeted ads, and partnerships are employed to reach a wide audience.

The main idea is to generate traffic and engagement , driving visitors to the next stage of the funnel.

For the first phase of the funnel to be efficient, there needs to be an in-depth study of the company’s persona and how it behaves in the online environment.

Based on this information collection, the company becomes able to outline better targeted qualification strategies.

At this point, metric analysis is also crucial to identify the most effective channels. Analytics tools and data from reliable sources are essential to understand the origin of traffic and optimize resource allocation.

Activation

The activation stage aims to convert visitors into customers. This involves creating an engaging experience that encourages desired actions, such as signups, downloads, or specific interactions.

Email marketing strategies , webinars or free trials are common at this stage, so it is possible to engage and retain acquired users to take them to the next stage.

When implementing activation, it is essential to personalize interactions by understanding users’ preferences and needs. Automation and segmentation tools are powerful allies in offering a personalized journey and increasing conversion.

Retention

In the retention phase , the focus is on maintaining and strengthening the relationship with acquired customers.

The use of personalized emails, regular updates, and loyalty programs are implemented to ensure users remain engaged with the platform.

Additionally, behavioral data analysis is critical to identifying patterns that may indicate signs of disengagement, enabling proactive intervention.

Within retention, the quality of the user experience is fundamental. This is because understanding the evolving needs of users and offering adapted solutions contributes to loyalty and the transformation of users into brand advocates.

Revenue

The revenue stage focuses on monetizing the active user base. Various strategies such as subscription models, up-selling, and cross-selling are applied to drive revenue generation.

Personalizing offers based on customer behavior during retention is a common practice to increase the effectiveness of revenue initiatives.

Throughout this phase, continuous analysis of financial metrics and key performance indicators (KPIs) is essential to assess the impact of strategies and constantly optimize the approach.

Recommendation

Referral involves turning satisfied customers into brand advocates . Referral mechanisms, affiliate programs, and social sharing are leveraged to encourage users to recommend the platform to their network.

Creating an exceptional experience throughout the previous phases contributes to the naturalness and authenticity of recommendations.

In the recommendation, monitoring referrals and tracking Net Promoter Score (NPS) provide valuable insights into the impact of word-of-mouth strategy on expanding the user base.

It is worth remembering that the pirate funnel not only seeks acquisition, but also promotes retention, revenue generation and transformation of users into loyal brand advocates.

Advantages of using the pirate funnel

Investing in the application of the pirate funnel provides a series of strategic benefits for companies of all sizes.

So, let’s explore some significant advantages of this innovative approach. Check it out:

Efficiency in acquisition

By adopting the Pirate Funnel, companies can optimize their efficiency in acquiring new customers. This is because the methodology emphasizes acquisition channels that are scalable and offer a more favorable cost-benefit.

Therefore, by directing efforts towards channels that have a proven track record of attracting qualified consumers, companies maximize their return on investment at the early stage of the funnel.

Customer engagement

One of the main advantages lies in the Pirate Funnel’s ability to promote continuous engagement of the target audience .

Through specific activation strategies, business will create experiences tailored to take people captive right from their first contact.

Acquisition is not the goal of just getting new users but also to ensure they remain engaged and connected to the platform.

Generate revenue sustainably

Pirate funnel is not limited to acquisition, it goes all the way down to the revenue stage where organizations explore multiple avenues to increase their revenue.

Monetization models, upselling, and cross-selling will bring in revenue in a sustainable manner with time. That then creates quite a strong financial foundation which can lead to continued business growth.

Customer loyalty and advocacy

Another fabulous benefit is emphasizing loyalty and advocating customers. The Pirate Funnel would not only take in customers but also become enthusiastic advocates of the brand.

Good retention strategies coupled with good user experiences will lead to loyal customers, staying engaged and enthusiastically recommending the platform.

How to successfully implement the Pirate Funnel

Effective implementation of the Pirate Funnel requires well-defined strategies and an approach focused on the metrics that are key to growth.

Here’s how you can successfully implement the Pirate Funnel into your business strategy:

Establish metrics

To start working with the pirate funnel you need to determine metrics by which your actions could be estimated. In this way, the company will see the results of its activity more clearly.

Those metrics also serve as indicators at every stage of the pirate funnel, providing some very valuable insights into consumer behavior.

The following metrics like conversion rates, user retention and a lifetime value of the customer also define a well-rounded view of the performance of a funnel.

First and foremost, this simplifies what is possible to include in the strategy and what is realistically impossible to add into it, as well as provides space for agile adaptation based on advances in their strategy.

Therefore, choosing the right metrics is crucial, as it defines success at each stage of the funnel. By aligning metrics with business objectives, you create a solid foundation for ongoing evaluation and optimization.

Identify the difficulties

Bottlenecks, errors and difficulties occur in any project. To avoid wasting the company’s efforts as much as possible, it is necessary to identify where these flaws are and work to address them in the best possible way.

So, analyze the friction points that customers may encounter and be prepared to address them proactively.

This is an important task because early identification of challenges allows for a quick and effective response, ensuring a smoother experience for users.

Whether through feedback, behavior analysis or surveys, understanding the barriers faced by users directly contributes to subsequent optimizations.

Understand the causes of problems

In addition to identifying difficulties, it is crucial to understand the underlying causes of the problems customers encounter.

Therefore, investigate in depth the reasons behind the identified barriers, whether through data analysis, direct interactions or market research.

This is because understanding the causes of problems not only allows for specific corrections, but also provides valuable insights for broader strategic adjustments.

An approach based on understanding root causes contributes to a more effective implementation of the pirate funnel, promoting consistent growth.

Navigate the Pirate Funnel Successfully

The Pirate Funnel is an accelerated growth approach that focuses on actions centered on a good customer experience, as well as optimizing their journey through the purchasing process. All this through the following stages: Acquisition, Activation, Retention, Revenue and Recommendation.

To use this resource assertively, it is necessary to establish metrics, identify difficulties, and understand the causes of problems that may arise during its implementation. This way, companies can optimize each stage of the funnel.

This way, the company is able to optimize its actions and guarantee the best possible experience for its customers to see its results grow more quickly.

Cognitive skills are essential in the job market

Cognitive skills and the job market. What is the relationship? How can parents help their children develop more skills? We will address these issues in this post. Stay tuned!

Parents are always worried about their children’s future. And in a world that is becoming increasingly competitive, we can say that they are right to be apprehensive.

Without the need for much research on the subject, we can see that several skills will have to be developed by those who aspire to position themselves in the job market from now on.

Some of these skills are described in the text that the  human resources start-up Revelo published regarding a survey.

Through it, we see that the ability to solve problems and communicate assertively are and will be essential skills for people who want success in their careers.

They are part of the scope of cognitive skills. Therefore, they can (and should) be developed from an early age.

In today’s text, we will explain what these skills are and then highlight activities that contribute to their development with the aim of meeting future job demands.

What are cognitive skills?

Cognitive ability refers to the way your brain remembers, reasons, holds attention, thinks, reads, and learns.

In short, these are skills that help us process new information , using it and distributing it to appropriate areas of the brain.

When we need this information later, the brain uses these abilities to retrieve (recover) and use this data.

Therefore, by developing them, we help our brain to complete this process, but more quickly and efficiently.

In this way, we have a certain guarantee of understanding and effectively processing this new information.

In professional settings, cognitive skills help you interpret data, remember team goals, pay attention during an important meeting, and more.

Additionally, they improve the ability to remember previous information that may be related to the organization’s goals, helping to make important connections between old and new information.

This performance will therefore result in a person who works much more effectively.

That explained, now see why it is important to seek to develop more specific skills with cognition.

Developing cognitive skills is a priority

Cognitive skills developed in adulthood are important because they improve overall performance, regardless of the profession your son or daughter chooses for themselves.

If today, some job applications and interviews include questionnaires, questions or scenarios that assess these skills, imagine what it will be like in a few years.

Certainly, job opportunities will increasingly require prepared candidates, however, not only in technical matters, metalized rote learning, but also a type of practical and usable knowledge .

If employers now seek and choose employees who demonstrate:

  • A good level of perception;
  • Trained memory;
  • Attention to detail
  • Focus on solutions.

Our duty as a center of technological education for children and adolescents , and yours, as a parent or guardian, is to provide cognitive growth to those under our watchful eye.

Precisely for this reason, from now on, we will list the main cognitive skills that should be worked on during childhood and pre-adolescence. Follow along!

Understanding and interpretation

Understanding materials and interpreting information presented to us in our work is an important part of the success of each project, do you agree?

Whether it’s a training manual or a design outline, the ability to digest material through reading comprehension and recognition means we are self-sufficient in meeting the demands of the task at hand.

Surely this is what you want for your child when he or she enters the job market, right? That is, that he or she has the ability to quickly understand what is asked of him or her.

Recognize patterns

The ability to recognize patterns greatly helps in solving problems, establishing efficient processes and identifying opportunities.

These skills are beneficial in any role, regardless of industry or job level.

Focusing on improving your pattern recognition over time will help you grow in your professional career.

Analyze problems and find solutions

The ability to analyze a problem means you can objectively inspect it from all angles to find solutions and determine the best outcome.

Therefore, acquired cognitive skills will help to see new and different directions, which will be useful for solving such a problem with much more creativity.

Ability to debate

Many roles require candidates who can present ideas and then debate them with their peers and groups.

Some industries that value brainstorming skills include the arts, advertising and marketing, technology, and business.

Essentially, this skill is and will be a game changer when it comes to interviews and hiring.

Focused attention

You know that we work under constant pressure in our jobs. Every day, we have to deal with several tasks with deadlines and levels of urgency, and this is evident in all professions.

Therefore, having and maintaining focus is essential. And as you know, staying focused is something that can be learned.

Even if you don’t know it, it is a learning process that comes from cognitive skills, which, the more stimulated they are, the more focused people we become.

Positively, having focus helps us to:

  • Prioritize tasks in order of priority;
  • Organize routines aiming at productivity;
  • Define plans and goals to achieve objectives;
  • Reduce stress;
  • Increase clarity about what we expect from life, both professionally and socially.

Look around you, how many people you know are stuck and stagnant because they don’t have the essential focus to ‘make it happen’, as we hear all the time.

You certainly want your son or daughter to be a focused person, don’t you?

This process begins in childhood and with improvements in cognitive skills.

These 5 areas outlined here should be improved during childhood. However, how can we help children and pre-teens in this process?

How to improve cognitive skills

Most likely, your children have some more developed cognitive skills. However, there are some that really need stimulation.

Remember that these skills can be developed over time and with consistent practice.

So, let’s look at some ways to develop them.

Provide regular physical activity

Studies show that regular physical activity can improve hormone function, which improves memory.

Immediately after that, cardiovascular fitness translates into better blood flow, which supports brain function.

Physical activity improves motor skills and coordination, while resistance training has been shown to provide protection for the brain.

New challenges or experiences

A new experience – not only expands cognitive processing skills – but can also improve reasoning skills, logical thinking and analysis, so we start to formulate new and more ideas.

Meanwhile, contact with different people and the possibility of getting to know new places can introduce your child to new ways of thinking, communicating and ultimately solving problems.

Furthermore, challenges and experiences, when provided quantitatively, help:

  • Improving memory;
  • Test reasoning skills;
  • They accelerated the ability to process information;

Stimulate brain games

Children love games, and there are a variety of computer games that are actually mental exercises for them.

But not just electronic games, other games such as board games help to develop reasoning and practical thinking at all stages of life.

Both children and adolescents, through guided contact with these games, which can be daily, will thus have an effective way to nurture problem-solving and processing skills.

Young people and technology: How to become a professional in the field

Digital culture surrounds us everywhere. And neither is a showcase exempt from this. More and more tech jobs boost job market.

However, how can we support this connection in order to help young people advance professionally? And that’s precisely what this post will cover!

We know that the first steps in a career start at a young age and are not always the easiest. However, choosing a field that offers good prospects is undoubtedly the best decision for a successful professional career.

Therefore, young people who are more adapted to new technologies will undoubtedly have a better chance of entering this market.

Continue reading and see why it is important to encourage the relationship between young people and technology to build future professionals in this area. And how to do this in a healthy way, without directly interfering in your children’s career choices. Check it out!

Young people and technology – Why encourage this relationship?

As the years go by, several professions end up standing out more than others. However, one of the few that remains on the rise is technology-related positions.

It continued to soar even during the Pandemic in 2020. No surprise there it is that, according to experts, technologies-related careers are part of those that will probably continue to soar post-pandemic.

Furthermore, The professions associated with this sector offer the best opportunities for professional advancement. And, for this reason, they are among the 10 most recommended professions for those who are about to graduate in the USA.

This data only reveals that changes in the job market due to new technologies are already a reality. And the tendency is that, in a short time, many professions that are currently consolidated may lose space or even disappear as a result of this market evolution.

According to research conducted by the McKinsey Institute, around 800 million jobs could be eliminated as a result of innovations in the next 10 years. In other words, the greatest opportunities for professional growth in the long term are in the technology sector.

Thus, it’s critical to support young people’s use of technology in order to support their children’s growth and career success. However, how can we get them ready for this?

How to develop the relationship between young people and technology at a career level?

To develop a healthy relationship between young people and technology, and to think about the career advancement of this generation, it is important to consider some points. Some of the main ones are:

Assess behavioral skills

It is important that you pay attention to your children’s behavioral skills ( soft skills ). This is also to understand how they can be worked on to help them enter this market.

Nowadays, professionals in the technology field are, above all, entrepreneurs. In other words, to work in this field, it is not enough to have technical knowledge ( hard skills ).

It is also necessary to develop your critical sense, as well as curiosity, creativity, resilience, decision-making and a keen vision for new ideas. Especially because most recruiters currently seek to analyze professionals’ soft skills more.

So, if your child already has some of these skills , it is up to you to identify what else needs to be improved to ensure their professional development in this area.

Be aware of the scenario

Since you know children can easily evaluate themselves according to their behavioral skills, try to find out which of the available professions within the technology sector is in high demand and also the closest to their area of ​​interest.

Some careers are on the rise in 2024, and everything points to them continuing to do so in the coming years. They are:

  • Data engineering
  • Information Security
  • Business Intelligence
  • Artificial Intelligence Business Management
  • Cyber ​​Expertise
  • Mobile Development

In addition to these, there are many other promising positions, meaning the possibilities are endless. So, analyze the scenario and see in which of these professions your children would have the greatest potential to succeed.

Rethink the structure

Another very important point is to rethink the structure you offer them today, in order to stimulate their interest in technology areas.

For young people, there are some basic tools that you can use to introduce your children to this world of technology, such as:

  • Text editors
  • Spreadsheets
  • Software for school presentations
  • Teleconferences

Furthermore, it is also important to encourage them to learn and relearn new things related to this sector. This is because this is an environment that is constantly being updated. And keeping young people and technology in sync in this sense is a differential that can facilitate the entry of this group into the job market.

To achieve this, it is essential to work on young people’s adaptation to this new scenario and also to have an educational program capable of stimulating interest and preparing them to enter this market.

Professional education: understand your challenges in the technology field

Professional education combined with the help of technology has never been so important. After all, we live in a world in which there is an increasing number of children and teenagers who are surrounded by technological resources, for example, computers, notebooks, and tablets.

And, to professionally train new generations, in order for them to act in an entirely technological paradigm context, it is necessary to respect the new educational routine focused on the integration of technology and education.

However, this is a process that involves some challenges. In this article, we will show you the main challenges of professional education when it comes to technology. And what to do to overcome each of them.

Why include technology in young people’s professional education

Technology is a resource that offers benefits to different areas of our society. And one of them is undoubtedly education.

Applying technology to young people’s professional education helps to build a new way of thinking, communicating and learning.

When content is transmitted in a dynamic and interactive way, this generates greater interest on the part of the student. It also encourages them to seek new ways of solving problems.

Furthermore, the union between technology and education also helps to build more direct communication, which brings students closer to teachers and also parents closer to their children’s school context.

In other words, this integration can only contribute to a more efficient learning process, and one that is completely focused on building a promising professional future for young people.

Main challenges of professional education in the area of ​​technology

Implementing any innovation process involves challenges. And when it comes to integrating technology into professional education for young people, it is no different. But what are these challenges?

See below the main challenges that parents must evaluate and what to do to overcome these obstacles.

Technological engagement

One of the main challenges of professional education when it comes to the use of technology in this context is knowing how to engage students technologically. After all, how can technological tools be applied in the classroom without taking the student’s focus away from the content?

The answer to this lies in balance. It is important to encourage young people to use technology in their professional training process, but in a conscious way. To achieve this, adopting methodologies that use technology as support is essential.

Technological innovations cannot be sources of distraction, but rather intermediaries for valuable processes in building the careers of new generations . And knowing how to apply them to engage young people in this new reality is essential to ensure successful professional education.

Constant updates

Another common challenge in professional education with regard to technology is the constant evolution that this medium involves.

Methods that were used to educate not long ago are now considered obsolete. And dealing with these rapid changes is not always easy. However, the best way to overcome this obstacle is not to see it as a problem. Instead, envision all the positive possibilities that these transformations offer for the professional training of young people.

Keeping a close eye on the evolution of technology in vocational education ensures that teaching remains up to date. This connection with the new brings numerous benefits, such as:

  • Personalized learning;
  • Greater autonomy for the student who becomes an active agent in the construction of knowledge;
  • It makes learning more dynamic and attractive.

Therefore, a professional education that is integrated with technology undoubtedly has greater potential to obtain better results and guarantee a more promising professional future for young people.

Applying the correct tools

Choosing the right tools to use is one of the challenges that technological transformation in the educational context offers. And this is a point where parents need to focus, since the use of the right resources influences the success of learning.

Currently, there are several technological mechanisms aimed at the professional education of young people, from gamification to digital whiteboards, virtual learning platforms, applications, among others.

And this whole range of possibilities can often cause doubts. After all, which resources should be used to stimulate and ensure better learning for young people?

However, the secret to overcoming this challenge is to focus on the benefits that each tool offers and integrate them to offer the right amount of engagement and interaction.

Promotion of interdisciplinary education

When it comes to professional education for young people, the search for a teaching method that integrates two or more areas of knowledge is very important.

However, promoting this disciplinary education is not always easy. After all, for this to generate good results, it is necessary to adopt innovative methods, as well as have a broad command of the content.

The solution to this challenge lies in integrating technology into professional education, since this union in itself represents an interdisciplinary action. This is because technological resources bring innovation to the student’s educational routine. In addition, they allow students to connect information and create a logical sense of what they are learning.

Adaptation to new technologies

Unquestionably, technology and the development of the internet have optimized information access. One of the primary sources of knowledge in the modern world is the digital realm.

And to ensure that the integration between technology and education promotes efficient professional training, both students and teachers, the main intermediaries in this process, must be adapted to these new technologies.

The teacher also plays a fundamental role, as he or she must act as a mentor to facilitate learning and make it as close to the student’s reality as possible.

Therefore, by overcoming the challenges above, it is possible to integrate technology into professional education in a conscious way. And make this union allow for more dynamic learning that is contextualized to the world we live in today!

Online chat: How important is it in your marketing strategy?

Are you thinking about using online chat on your website as a marketing strategy ? Good choice. This tool can help you achieve better results on your website, encourage sales and improve the customer’s shopping experience, making everything simpler and more accessible.

Chat is very useful to complement your sales and marketing strategies, as long as it is used correctly.

An online chat makes it easier for visitors to contact the company

To begin, let’s imagine the day-to-day life of two stores. In the first, the attendant is close to the customer, ready to answer questions quickly and help with the purchasing process. In the second, the attendant is far away and the customer has to look for him or her when they need any information about the product. In which of the two stores do you think the customer will approach the purchase? Certainly, in the first situation.

The same goes for online stores , corporate websites and other businesses that have their own website. Leaving a contact area where the person fills out a form and sends an email is no longer enough.

The response to this email usually takes a long time to arrive, and in the meantime, the consumer may give up on the purchase or choose a competitor’s product. Those who use an online chat as a marketing strategy easily solve this problem. Instead of going through a long process to find out something, your lead can simply send a message on the chat. It’s quick, easy, and replaces contact forms perfectly.

The more steps he has to take in order to reach the goal, the likelier it is that a lead will abandon his quest. To avoid having them click another button to fill out a long form or to open an email app in order to send a message, you would like to keep things as simple as possible. The optimal way to ensure this compulsory contact between the buyer and the company is chat.

IMMEDIATE CUSTOMER RESPONSES

In addition to being easy to get in touch via chat, it also allows for quick or even immediate responses. When using online chat as a marketing strategy, you can leave an automatic welcome message.

As soon as a lead lands on the page, they may read a chat message saying, “Welcome to website X, how can I help?” or “Want to learn more about our payment options? I’m here to help .” In other words, they know that there is someone available and ready to help.

In a connected world, online chat conversations bring agility to interaction. Those who use automation achieve this and increase website conversion rates. The customer has a problem, asks a question and receives an answer immediately. It’s much better than having to call or wait for a response by email!

Automation is great, especially for those looking to leverage online chat as a marketing strategy. It improves customer satisfaction and encourages them to make purchases safely.

More interactions than through other means of communication

Having an automated welcome message set up on your site through automation, as soon as the customer enters the home page, they see the message and remember that they would like to ask something about a product they saw on their last visit. At that moment, they type in the message, and the interaction starts.

Would the same happen if through e-mail? Doubtful, for not everyone will be willing to go all the way of starting a conversation via e-mail. It is easier to send the message through chatting.

Use that natural desire to chat as a marketing tool through online chat to get to know your audience a little better. The more the number of interactions would be the more amount of information regarding your customers and would-be customers.

Additionally, you can use chat as a way to engage your audience with your product. They feel welcomed when they realize that there is a consultant, or chatbot , available 24 hours a day to solve their problems. This improves satisfaction, trust and increases the chances of sales.

HELP IMPROVE THE WEBSITE AND SERVICE

Does your chat receive the same questions every day? Maybe some information was not clear on the sales page. Although online chat is there to solve this problem, it is best to review the website and make the information clearer. Chat is an excellent sales strategy, but the fewer questions the lead has at the time of purchase, the better.

In any case, it is thanks to the large number of interactions in the chat that you get information to improve your website. Even complaints serve as a guide to understand what is wrong and what can be improved for an excellent shopping experience.

Chat as a marketing strategy also helps to improve marketing itself. It allows you to test approaches and forms of communication with the customer in order to find out which ones are the most appropriate. All of this in a simple, quick and easy way for the customer. You are not launching an A/B test on a one-page sales website that takes a long time and is expensive to do, but rather changing the language of the chatbot. It is much simpler.

Ensures that the client goes ahead in the purchase funnel

Building a trustworthy relationship between the two parties is the best way to promote a transaction. This is what using online chat as a marketing tactic for your business does. It not only enhances communication but also gives the buyer greater assurance when making a purchase.

The reason is simple: instead of waiting for answers and having doubts about everything, the lead gets quick and efficient answers to their problems. In other words, they realize that the company is trying to help them at every stage of the purchase and that it is a reliable source. In the end, they are ready and equipped with the information they need to buy!

7 digital marketing mistakes that lead your project to failure

We see many Digital Marketing strategies working, generating good results and even becoming success stories! But there is another side to marketing, the one that no one sees and that few talk about, but that many experience: failure.

You may even be going through this right now, feeling frustrated with your Digital Marketing strategy, but the truth is that failure only happens when a mistake, or several mistakes, are made .

Have you ever stopped to think why your Digital Marketing strategy isn’t taking off? Could it be that something went wrong in the middle of the process? Sometimes it could be bad luck, but most of the time it’s because something needs to be redone or aligned. When this happens, it’s time to rethink! To help you find out if you’re making a mistake, we’ve listed 8 of the biggest mistakes that can lead your Digital Marketing project to failure .

Keep reading, we will help you identify the errors in your strategy and what to do to solve them!

1. NOT HAVING GOALS

If you have a defined Digital Marketing strategy but do not have specific, measurable, time-bound and realistic goals that can be achieved , it is impossible to know what your marketing is generating and if your efforts are paying off. It’s like doing each action just for the sake of it, so you don’t know what you want and what you want to achieve.

That is why, besides planning, you should define your objectives for your Digital Marketing strategy. For example: “generate 50 leads with the use of sponsored advertising in one month.” See how effective and easy for the team that will apply it to understand it is.

2. NOT DEFINING YOUR PERSONA

One of the most glaring and common mistakes marketers make: do you know who your activities are targeted to? Don’t you get it? Your marketing activities should be targeted at your consumer, but if you don’t know who they are in the depth, your strategy’s going to fail and you waste time and money on an audience that has no interest in buying from you. That is it.

Therefore, it is necessary to define the persona of your business. If you have more products or services and therefore several audiences, it will also be necessary to identify the ideal customer profile for your business.

With these definitions, the chances of your strategy working and generating results are greater because you will know how to direct your marketing and what material to produce to solve a persona’s problem or pain.

3. NOT UNDERSTANDING THE BUYING JOURNEY

Do you know the journey your customers go through until they buy from you? No?! That’s where the mistake lies: not knowing the steps your customer goes through. This creates a huge problem, because you won’t be able to deliver the material your lead needs at each stage.

And this is quite worrying, according to research by the Corporate Executive Board, 57% of the Purchase Journey is completed before the buyer talks to the sales department , and if you don’t know what stages your customer goes through, what problems they want to solve, considerations they make before purchasing, you won’t be able to create content that attracts them and makes them evolve in the purchase journey.

4. NOT KNOWING THE TOOLS AND PLATFORMS

Technology is a great ally for a Digital Marketing strategy, but not knowing the purpose of each tool, platform and social network that exists can make everything go down the drain: you won’t produce the right content and you won’t know how to use each one and explore everything it has to offer. The consequence? You won’t get results.

Even though many people think that all they need to do is buy a tool and it will do everything they need on its own, that all they need to do is have a social media account and use the same language to communicate with their audience, this is very wrong!

5. NOT ALIGNING CONTENT WITH YOUR CUSTOMER

It’s sort of like an appointment with a doctor. If the professional cannot get the patient’s pain and what he or she requires to get better, he or she may diagnose him or her wrongly and, of course, gives him or her a treatment that won’t work. Not only does it harm the patient, the next time he or she falls ill, he or she will not look for that office.

The same thing happens with the content that must be produced by your company. If you don’t solve anything in your audience’s lives, don’t resolve any problems, generating value will be difficult.

6. NOT HAVING THE NECESSARY KNOWLEDGE

Do you just have to stick to the recipe, and automatically it’ll work? And in marketing, just stick to the plan, and automatically it will work? Then you don’t understand anything about cakes and much less about marketing. There are details, additions and techniques behind that fluffy, beautiful and delicious cake. Just like in a good marketing strategy, just the recipe isn’t enough.

And if you don’t have the necessary knowledge to lead a marketing project, knowing what to do at each stage, what to adjust when something goes wrong, how to execute the process, the only result will be failure.

At this point, it is necessary to have someone who knows which process should be followed and understands the methodology, knowing mainly the sequence of activities that should be carried out and which technology can be used.

7. NOT HAVING A DEFINED SALES PROCESS

How does your company sell? Do you know what method or strategy you use to reach your customers? Don’t be alarmed, but unfortunately, not knowing is very common. Many of our customers did not have this process defined and did not even know how the customer had found the company.

Not having a defined sales process or having a sales manager who does not understand sales or is lost, results in a lack of results. If salespeople do not have a process to follow with the right direction, they will not be able to sell.

Create a clear sales process, with all the necessary tasks, with a well-defined beginning, middle and end.

First job: 4 main precautions you should take!

We never forget our first job ! But what should we do to get our first job? We will discuss this and other questions in this text. Keep reading!

In fact, there is nothing better than guidance when starting out in the job market, so that every young person in this situation can feel more confident in making their decisions.

After all, there are many uncertainties about your first job. And they are also generic and can even cause nervousness and fear of being rejected.

Another relevant aspect for those seeking their first professional opportunity is the lack of experience. Considering that most companies have this requirement, this can also be a major obstacle.

Furthermore, we have to mention the competition and the number of offers for inexperienced people. However, on the other hand, the private sector and the government are somewhat concerned about people looking for their first job.

Ultimately, preparing yourself is still the best option when looking for a job opportunity , and when it comes to the first one, this preparation must be even more detailed.

That’s why we have prepared a list of the things you should take into account when looking for your first job. Check it out!

Personal presentation at the first job

There are some useful tips you can learn to get your first job.

Certainly some of them are in the field of personal presentation .

After all, first impressions count a lot, and even a lot of willpower may not be able to fix the damage that a bad presentation can cause.

But what is important to consider when you go looking for work?

Cleanliness

This may indeed seem a bit obvious, but it is not.

Many people end up neglecting their appearance in their daily lives to such an extent that they don’t pay attention to it when they look for their first job .

So, a good bath, washed hair, tidy nails, trimmed beard and combed hair are part of an absolutely necessary ritual.

Don’t neglect your teeth either! Brush them well and make sure your breath smells good. Check this out before you leave the house !

Because if you take good care of yourself and take the time to maintain your cleanliness, your employer will see that you are not a lazy person.

Clothes

You’re going to work, not to a party with friends. In other words, choose clothes that are a little more sober to wear even if it’s your first job interview .

Dressing discreetly , without flashy, flashy accessories or necklines that show more than they should, will allow the employer to focus on just one thing: you.

After all, you want to demonstrate to him your ability to fill that role, and you don’t want your outfit to distract him, right?

Not to mention that this will be a good demonstration of your professional ethics . So, wear pants and clothes with sleeves, and pay attention to the length of your skirts.

Posture

In Pierre Weil ’s famous book called “The Body Speaks”, we learn that our body language can say a lot about ourselves.

So, as you can imagine, this will have a lot of influence when you are in front of your interviewer for your first job .

No matter your age – whether you are younger or over 20, you need to be calm and composed.

Hold your head high and maintain constant eye contact . As if you are winning over the employer – and indeed you are.

Opt for seriousness, but not so much that you seem unfriendly. Pleasant and light-hearted comments, with a smile on your face, show good will and a light spirit.

Don’t cross your arms or look at your cell phone, for example, as this shows disinterest.

Putting together a good CV is also essential for your first job.

Yes, if you are looking for your first job opportunity , you most likely don’t have what everyone is asking for: experience.

However, that’s no reason not to create your resume, right?

Well, you can put together a resume without any experience. Let’s see how!

Personal data and its formation

First, you need to enter some data.

However, don’t overdo it – be practical – think about what the employer would consider important , such as your contact phone number and email address.

Marital status and age are also important information.

However, the ID number is not necessary. Saving the information increases the chances of it being read.

Also, include where you studied high school and college, even if you are currently studying.

Extracurricular courses, such as English, and participation in lectures also enrich this part.

And pay attention: the order of training, as well as experiences and courses must be done from the most recent to the oldest, ok?

Mention your goals

It is not arrogant to say what your professional goals are . However, it is always advisable to keep your feet on the ground and be realistic.

Don’t be vague either, state the area you are interested in and how your experience and dedication can help the company in its growth.

Continuity in studies

Another important aspect that adds to your profile when searching for your first job is to make it clear that you intend to continue your studies.

A determined person, eager to learn , charms recruiters, especially if they already have an idea of ​​what profession they want to pursue.

So, at the best opportunity, talk about your concerns regarding your studies, because those who study, In addition to having more opportunities to get a job, also have better salaries.

Essential information

There are a few things that might be helpful to your employer.

For example, mentioning that you are available to travel or even move can be a differentiator.

This also includes whether you have any disabilities – this can help the company know if they will need to make accommodations.

Other important information for your first job

Qualifications and characteristics

Since you don’t have any other jobs to highlight, you can include some knowledge and qualifications that you have.

However, be careful, as “Pokemon Hunter” does not qualify as a professional qualification.

It is also worth remembering that you have to adapt your knowledge to the position you are looking for.

For example, if you’re going to work in a shop for pets, then it’ll be interesting to tell how many animals there are at home and what you care for them, if you do so.

If, for example, the vacancy for your first job is in a bank, highlighting your familiarity with finance is relevant.

Furthermore, it is very important to highlight your knowledge of technology and its tools such as Word, PowerPoint, Excel, Photoshop, etc. can in fact be considered differentials.

Volunteering and socialization

In fact, for your first job, having participated in volunteer service shows that you are a proactive person, who cares about others and is not afraid to work.

Not to mention that you may have gathered some important knowledge. So, if you participated in volunteer work and social actions, be sure to mention it.

Furthermore, one of the points that is highly valued in current jobs and that will also be observed in the professions of the future, refers to the set of skills . Which include: higher cognitive , technological, social and emotional skills.

Be careful with your online life when looking for your first job

Nowadays, companies usually check the social networks of every potential candidate for their first job , including.

So be careful what you post there . Remember: something that you may consider “good” may be interpreted differently by someone else.

Getting into unnecessary fights, swearing and insulting others is also not productive and can have a negative impact on you.

Finally, we have seen here what precautions you should take when looking for your first job . We have also seen how important it is to have a job. We hope we have helped in some way.

First job: understand which skills will be important

Starting out in professional life is a healthy challenge for anyone. Thus, the first job is the starting point and can also be the key point for an employee to have a good performance in their professional life.

In addition to a resume with good education, specializations and varied courses , the requirements for admission to the job market also include other areas: personal characteristics that allow for good business functioning. In the relationship between employees in the same sector, across sectors, and from the same or different hierarchies within the company, some skills, especially among young people , are highly valued by recruiters and business leaders.

These soft skills are known as soft skills and facilitate the flow of information and the execution of tasks and functions within the company – although they can also be useful outside of work. In order to help potential candidates, we have listed some of the most relevant skills to help you get hired and do well in your first job!

Good communication

One of the first things that makes humans different from other animals is their rationality and communication. By this, we mean that we have the ability to communicate in an extremely rich and efficient way. However, are we always at our best when it comes to communication? Not really. Misunderstandings, ambiguities and lack of clarity are part of everyday life and can often be avoided.

Expressing yourself well requires personal development and resourcefulness, with a balance between each person’s spontaneity and authenticity and the recognition of the other person’s limits and sensitivities. To get there, there are two steps that can help.

Listen carefully

Listening openly to try to understand what your manager or coworker is saying is essential in any professional experience. Even more so in the case of a first job. Without any professional experience, everything will be a great learning experience. From the biggest responsibilities and functions to the smallest details of day-to-day life, clarifying instructions and orders and seeking the greatest possible understanding will give the new employee more security and peace of mind regarding their position.

Listening well is crucial when receiving instructions and also for nurturing good working relationships. Which brings us to the next step.

Accept feedback

Also relevant in the field of what we can and how we can hear, accepting feedback is what allows professional development. This can be the driving force at any point in your career and in the case of your first job, it is essential. After all, how can you be aware of the good performance of your duties if you are unable to listen to and reflect on the leader’s observations about the work done?

Flexibility

In addition to communicating well, being flexible to the adverse conditions that may be part of the job is essential. In the context of a first job, flexibility is what the employee needs to operate well in circumstances that, for various reasons, are not ideal at the time. Since the tasks of different sectors are interconnected, it makes sense to produce as much as possible and, therefore, not delay the work of others.

Teamwork

Being able to work in a team is a very valuable skill. Finding the middle ground between what you want to do and what is feasible to do in a pair or group can be difficult and, therefore, a path to professional development. In your first experience in a job, it can be the difference that makes a trial contract become an indefinite contract.

Initiative

In addition to all this, the initiative skill is the way an idea becomes a practice, a project or a plan. Simply watching a problem unfold is not beneficial to the company and is not necessary if you have the assertive initiative to find out what is going on and what you, in your role, can do to help find a solution. Or even share a suggestion to solve the problem.

Troubleshooting

In continuity, the ability to solve unexpected problems in the sector is important so that adversity does not bring the entire company system to a halt. With logical reasoning, the skills we mentioned and knowledge of the company in which one works, it is possible and desirable to propose solutions to obstacles, allowing good individual, sectoral and business-wide performance.

Business vision

We also understand that an important skill is to have a broad vision of the company, understanding even the processes in which one is not involved, how they affect one’s work and vice versa. This provides professional maturity, as the employee will realize that the result of his/her efforts is in a cascade that involves all functions, including external situations that directly affect the company. The business climate, the state of trade, etc.

Without a doubt, being curious to stay up to date and aware of the complexity of business operations is an excellent skill and can be very beneficial if practiced from your first job.

How important is the first job?

In conclusion, how important is it to enter the professional world? Of course, it may not be the best experience, perhaps precisely because it is the first, but it will be the opportunity to start getting to know your own profile better and in which roles, sectors and tasks you are good at. In other words, the first job will not only leave your mark on the company, it will be the chance to develop the skills that will make the individual a good professional in future experiences as well.

In fact, the skills mentioned are not innate and that is precisely why they can be trained and improved. Some will be learned very naturally and others more difficult. What is relevant in this case is that the first job is the opportunity to enter the business world and recognize your own strengths and weaknesses. Self-knowledge is also a valued soft skill that is constantly related to the others.

In short, your first job is the perfect opportunity to learn how to learn. Even if you arrive at a company with a great resume, the experience can always surprise you. Good luck!