Professional education: understand your challenges in the technology field

Professional education combined with the help of technology has never been so important. After all, we live in a world in which there is an increasing number of children and teenagers who are surrounded by technological resources, for example, computers, notebooks, and tablets.

And, to professionally train new generations, in order for them to act in an entirely technological paradigm context, it is necessary to respect the new educational routine focused on the integration of technology and education.

However, this is a process that involves some challenges. In this article, we will show you the main challenges of professional education when it comes to technology. And what to do to overcome each of them.

Why include technology in young people’s professional education

Technology is a resource that offers benefits to different areas of our society. And one of them is undoubtedly education.

Applying technology to young people’s professional education helps to build a new way of thinking, communicating and learning.

When content is transmitted in a dynamic and interactive way, this generates greater interest on the part of the student. It also encourages them to seek new ways of solving problems.

Furthermore, the union between technology and education also helps to build more direct communication, which brings students closer to teachers and also parents closer to their children’s school context.

In other words, this integration can only contribute to a more efficient learning process, and one that is completely focused on building a promising professional future for young people.

Main challenges of professional education in the area of ​​technology

Implementing any innovation process involves challenges. And when it comes to integrating technology into professional education for young people, it is no different. But what are these challenges?

See below the main challenges that parents must evaluate and what to do to overcome these obstacles.

Technological engagement

One of the main challenges of professional education when it comes to the use of technology in this context is knowing how to engage students technologically. After all, how can technological tools be applied in the classroom without taking the student’s focus away from the content?

The answer to this lies in balance. It is important to encourage young people to use technology in their professional training process, but in a conscious way. To achieve this, adopting methodologies that use technology as support is essential.

Technological innovations cannot be sources of distraction, but rather intermediaries for valuable processes in building the careers of new generations . And knowing how to apply them to engage young people in this new reality is essential to ensure successful professional education.

Constant updates

Another common challenge in professional education with regard to technology is the constant evolution that this medium involves.

Methods that were used to educate not long ago are now considered obsolete. And dealing with these rapid changes is not always easy. However, the best way to overcome this obstacle is not to see it as a problem. Instead, envision all the positive possibilities that these transformations offer for the professional training of young people.

Keeping a close eye on the evolution of technology in vocational education ensures that teaching remains up to date. This connection with the new brings numerous benefits, such as:

  • Personalized learning;
  • Greater autonomy for the student who becomes an active agent in the construction of knowledge;
  • It makes learning more dynamic and attractive.

Therefore, a professional education that is integrated with technology undoubtedly has greater potential to obtain better results and guarantee a more promising professional future for young people.

Applying the correct tools

Choosing the right tools to use is one of the challenges that technological transformation in the educational context offers. And this is a point where parents need to focus, since the use of the right resources influences the success of learning.

Currently, there are several technological mechanisms aimed at the professional education of young people, from gamification to digital whiteboards, virtual learning platforms, applications, among others.

And this whole range of possibilities can often cause doubts. After all, which resources should be used to stimulate and ensure better learning for young people?

However, the secret to overcoming this challenge is to focus on the benefits that each tool offers and integrate them to offer the right amount of engagement and interaction.

Promotion of interdisciplinary education

When it comes to professional education for young people, the search for a teaching method that integrates two or more areas of knowledge is very important.

However, promoting this disciplinary education is not always easy. After all, for this to generate good results, it is necessary to adopt innovative methods, as well as have a broad command of the content.

The solution to this challenge lies in integrating technology into professional education, since this union in itself represents an interdisciplinary action. This is because technological resources bring innovation to the student’s educational routine. In addition, they allow students to connect information and create a logical sense of what they are learning.

Adaptation to new technologies

Unquestionably, technology and the development of the internet have optimized information access. One of the primary sources of knowledge in the modern world is the digital realm.

And to ensure that the integration between technology and education promotes efficient professional training, both students and teachers, the main intermediaries in this process, must be adapted to these new technologies.

The teacher also plays a fundamental role, as he or she must act as a mentor to facilitate learning and make it as close to the student’s reality as possible.

Therefore, by overcoming the challenges above, it is possible to integrate technology into professional education in a conscious way. And make this union allow for more dynamic learning that is contextualized to the world we live in today!

Online chat: How important is it in your marketing strategy?

Are you thinking about using online chat on your website as a marketing strategy ? Good choice. This tool can help you achieve better results on your website, encourage sales and improve the customer’s shopping experience, making everything simpler and more accessible.

Chat is very useful to complement your sales and marketing strategies, as long as it is used correctly.

An online chat makes it easier for visitors to contact the company

To begin, let’s imagine the day-to-day life of two stores. In the first, the attendant is close to the customer, ready to answer questions quickly and help with the purchasing process. In the second, the attendant is far away and the customer has to look for him or her when they need any information about the product. In which of the two stores do you think the customer will approach the purchase? Certainly, in the first situation.

The same goes for online stores , corporate websites and other businesses that have their own website. Leaving a contact area where the person fills out a form and sends an email is no longer enough.

The response to this email usually takes a long time to arrive, and in the meantime, the consumer may give up on the purchase or choose a competitor’s product. Those who use an online chat as a marketing strategy easily solve this problem. Instead of going through a long process to find out something, your lead can simply send a message on the chat. It’s quick, easy, and replaces contact forms perfectly.

The more steps he has to take in order to reach the goal, the likelier it is that a lead will abandon his quest. To avoid having them click another button to fill out a long form or to open an email app in order to send a message, you would like to keep things as simple as possible. The optimal way to ensure this compulsory contact between the buyer and the company is chat.

IMMEDIATE CUSTOMER RESPONSES

In addition to being easy to get in touch via chat, it also allows for quick or even immediate responses. When using online chat as a marketing strategy, you can leave an automatic welcome message.

As soon as a lead lands on the page, they may read a chat message saying, “Welcome to website X, how can I help?” or “Want to learn more about our payment options? I’m here to help .” In other words, they know that there is someone available and ready to help.

In a connected world, online chat conversations bring agility to interaction. Those who use automation achieve this and increase website conversion rates. The customer has a problem, asks a question and receives an answer immediately. It’s much better than having to call or wait for a response by email!

Automation is great, especially for those looking to leverage online chat as a marketing strategy. It improves customer satisfaction and encourages them to make purchases safely.

More interactions than through other means of communication

Having an automated welcome message set up on your site through automation, as soon as the customer enters the home page, they see the message and remember that they would like to ask something about a product they saw on their last visit. At that moment, they type in the message, and the interaction starts.

Would the same happen if through e-mail? Doubtful, for not everyone will be willing to go all the way of starting a conversation via e-mail. It is easier to send the message through chatting.

Use that natural desire to chat as a marketing tool through online chat to get to know your audience a little better. The more the number of interactions would be the more amount of information regarding your customers and would-be customers.

Additionally, you can use chat as a way to engage your audience with your product. They feel welcomed when they realize that there is a consultant, or chatbot , available 24 hours a day to solve their problems. This improves satisfaction, trust and increases the chances of sales.

HELP IMPROVE THE WEBSITE AND SERVICE

Does your chat receive the same questions every day? Maybe some information was not clear on the sales page. Although online chat is there to solve this problem, it is best to review the website and make the information clearer. Chat is an excellent sales strategy, but the fewer questions the lead has at the time of purchase, the better.

In any case, it is thanks to the large number of interactions in the chat that you get information to improve your website. Even complaints serve as a guide to understand what is wrong and what can be improved for an excellent shopping experience.

Chat as a marketing strategy also helps to improve marketing itself. It allows you to test approaches and forms of communication with the customer in order to find out which ones are the most appropriate. All of this in a simple, quick and easy way for the customer. You are not launching an A/B test on a one-page sales website that takes a long time and is expensive to do, but rather changing the language of the chatbot. It is much simpler.

Ensures that the client goes ahead in the purchase funnel

Building a trustworthy relationship between the two parties is the best way to promote a transaction. This is what using online chat as a marketing tactic for your business does. It not only enhances communication but also gives the buyer greater assurance when making a purchase.

The reason is simple: instead of waiting for answers and having doubts about everything, the lead gets quick and efficient answers to their problems. In other words, they realize that the company is trying to help them at every stage of the purchase and that it is a reliable source. In the end, they are ready and equipped with the information they need to buy!

7 digital marketing mistakes that lead your project to failure

We see many Digital Marketing strategies working, generating good results and even becoming success stories! But there is another side to marketing, the one that no one sees and that few talk about, but that many experience: failure.

You may even be going through this right now, feeling frustrated with your Digital Marketing strategy, but the truth is that failure only happens when a mistake, or several mistakes, are made .

Have you ever stopped to think why your Digital Marketing strategy isn’t taking off? Could it be that something went wrong in the middle of the process? Sometimes it could be bad luck, but most of the time it’s because something needs to be redone or aligned. When this happens, it’s time to rethink! To help you find out if you’re making a mistake, we’ve listed 8 of the biggest mistakes that can lead your Digital Marketing project to failure .

Keep reading, we will help you identify the errors in your strategy and what to do to solve them!

1. NOT HAVING GOALS

If you have a defined Digital Marketing strategy but do not have specific, measurable, time-bound and realistic goals that can be achieved , it is impossible to know what your marketing is generating and if your efforts are paying off. It’s like doing each action just for the sake of it, so you don’t know what you want and what you want to achieve.

That is why, besides planning, you should define your objectives for your Digital Marketing strategy. For example: “generate 50 leads with the use of sponsored advertising in one month.” See how effective and easy for the team that will apply it to understand it is.

2. NOT DEFINING YOUR PERSONA

One of the most glaring and common mistakes marketers make: do you know who your activities are targeted to? Don’t you get it? Your marketing activities should be targeted at your consumer, but if you don’t know who they are in the depth, your strategy’s going to fail and you waste time and money on an audience that has no interest in buying from you. That is it.

Therefore, it is necessary to define the persona of your business. If you have more products or services and therefore several audiences, it will also be necessary to identify the ideal customer profile for your business.

With these definitions, the chances of your strategy working and generating results are greater because you will know how to direct your marketing and what material to produce to solve a persona’s problem or pain.

3. NOT UNDERSTANDING THE BUYING JOURNEY

Do you know the journey your customers go through until they buy from you? No?! That’s where the mistake lies: not knowing the steps your customer goes through. This creates a huge problem, because you won’t be able to deliver the material your lead needs at each stage.

And this is quite worrying, according to research by the Corporate Executive Board, 57% of the Purchase Journey is completed before the buyer talks to the sales department , and if you don’t know what stages your customer goes through, what problems they want to solve, considerations they make before purchasing, you won’t be able to create content that attracts them and makes them evolve in the purchase journey.

4. NOT KNOWING THE TOOLS AND PLATFORMS

Technology is a great ally for a Digital Marketing strategy, but not knowing the purpose of each tool, platform and social network that exists can make everything go down the drain: you won’t produce the right content and you won’t know how to use each one and explore everything it has to offer. The consequence? You won’t get results.

Even though many people think that all they need to do is buy a tool and it will do everything they need on its own, that all they need to do is have a social media account and use the same language to communicate with their audience, this is very wrong!

5. NOT ALIGNING CONTENT WITH YOUR CUSTOMER

It’s sort of like an appointment with a doctor. If the professional cannot get the patient’s pain and what he or she requires to get better, he or she may diagnose him or her wrongly and, of course, gives him or her a treatment that won’t work. Not only does it harm the patient, the next time he or she falls ill, he or she will not look for that office.

The same thing happens with the content that must be produced by your company. If you don’t solve anything in your audience’s lives, don’t resolve any problems, generating value will be difficult.

6. NOT HAVING THE NECESSARY KNOWLEDGE

Do you just have to stick to the recipe, and automatically it’ll work? And in marketing, just stick to the plan, and automatically it will work? Then you don’t understand anything about cakes and much less about marketing. There are details, additions and techniques behind that fluffy, beautiful and delicious cake. Just like in a good marketing strategy, just the recipe isn’t enough.

And if you don’t have the necessary knowledge to lead a marketing project, knowing what to do at each stage, what to adjust when something goes wrong, how to execute the process, the only result will be failure.

At this point, it is necessary to have someone who knows which process should be followed and understands the methodology, knowing mainly the sequence of activities that should be carried out and which technology can be used.

7. NOT HAVING A DEFINED SALES PROCESS

How does your company sell? Do you know what method or strategy you use to reach your customers? Don’t be alarmed, but unfortunately, not knowing is very common. Many of our customers did not have this process defined and did not even know how the customer had found the company.

Not having a defined sales process or having a sales manager who does not understand sales or is lost, results in a lack of results. If salespeople do not have a process to follow with the right direction, they will not be able to sell.

Create a clear sales process, with all the necessary tasks, with a well-defined beginning, middle and end.

First job: 4 main precautions you should take!

We never forget our first job ! But what should we do to get our first job? We will discuss this and other questions in this text. Keep reading!

In fact, there is nothing better than guidance when starting out in the job market, so that every young person in this situation can feel more confident in making their decisions.

After all, there are many uncertainties about your first job. And they are also generic and can even cause nervousness and fear of being rejected.

Another relevant aspect for those seeking their first professional opportunity is the lack of experience. Considering that most companies have this requirement, this can also be a major obstacle.

Furthermore, we have to mention the competition and the number of offers for inexperienced people. However, on the other hand, the private sector and the government are somewhat concerned about people looking for their first job.

Ultimately, preparing yourself is still the best option when looking for a job opportunity , and when it comes to the first one, this preparation must be even more detailed.

That’s why we have prepared a list of the things you should take into account when looking for your first job. Check it out!

Personal presentation at the first job

There are some useful tips you can learn to get your first job.

Certainly some of them are in the field of personal presentation .

After all, first impressions count a lot, and even a lot of willpower may not be able to fix the damage that a bad presentation can cause.

But what is important to consider when you go looking for work?

Cleanliness

This may indeed seem a bit obvious, but it is not.

Many people end up neglecting their appearance in their daily lives to such an extent that they don’t pay attention to it when they look for their first job .

So, a good bath, washed hair, tidy nails, trimmed beard and combed hair are part of an absolutely necessary ritual.

Don’t neglect your teeth either! Brush them well and make sure your breath smells good. Check this out before you leave the house !

Because if you take good care of yourself and take the time to maintain your cleanliness, your employer will see that you are not a lazy person.

Clothes

You’re going to work, not to a party with friends. In other words, choose clothes that are a little more sober to wear even if it’s your first job interview .

Dressing discreetly , without flashy, flashy accessories or necklines that show more than they should, will allow the employer to focus on just one thing: you.

After all, you want to demonstrate to him your ability to fill that role, and you don’t want your outfit to distract him, right?

Not to mention that this will be a good demonstration of your professional ethics . So, wear pants and clothes with sleeves, and pay attention to the length of your skirts.

Posture

In Pierre Weil ’s famous book called “The Body Speaks”, we learn that our body language can say a lot about ourselves.

So, as you can imagine, this will have a lot of influence when you are in front of your interviewer for your first job .

No matter your age – whether you are younger or over 20, you need to be calm and composed.

Hold your head high and maintain constant eye contact . As if you are winning over the employer – and indeed you are.

Opt for seriousness, but not so much that you seem unfriendly. Pleasant and light-hearted comments, with a smile on your face, show good will and a light spirit.

Don’t cross your arms or look at your cell phone, for example, as this shows disinterest.

Putting together a good CV is also essential for your first job.

Yes, if you are looking for your first job opportunity , you most likely don’t have what everyone is asking for: experience.

However, that’s no reason not to create your resume, right?

Well, you can put together a resume without any experience. Let’s see how!

Personal data and its formation

First, you need to enter some data.

However, don’t overdo it – be practical – think about what the employer would consider important , such as your contact phone number and email address.

Marital status and age are also important information.

However, the ID number is not necessary. Saving the information increases the chances of it being read.

Also, include where you studied high school and college, even if you are currently studying.

Extracurricular courses, such as English, and participation in lectures also enrich this part.

And pay attention: the order of training, as well as experiences and courses must be done from the most recent to the oldest, ok?

Mention your goals

It is not arrogant to say what your professional goals are . However, it is always advisable to keep your feet on the ground and be realistic.

Don’t be vague either, state the area you are interested in and how your experience and dedication can help the company in its growth.

Continuity in studies

Another important aspect that adds to your profile when searching for your first job is to make it clear that you intend to continue your studies.

A determined person, eager to learn , charms recruiters, especially if they already have an idea of ​​what profession they want to pursue.

So, at the best opportunity, talk about your concerns regarding your studies, because those who study, In addition to having more opportunities to get a job, also have better salaries.

Essential information

There are a few things that might be helpful to your employer.

For example, mentioning that you are available to travel or even move can be a differentiator.

This also includes whether you have any disabilities – this can help the company know if they will need to make accommodations.

Other important information for your first job

Qualifications and characteristics

Since you don’t have any other jobs to highlight, you can include some knowledge and qualifications that you have.

However, be careful, as “Pokemon Hunter” does not qualify as a professional qualification.

It is also worth remembering that you have to adapt your knowledge to the position you are looking for.

For example, if you’re going to work in a shop for pets, then it’ll be interesting to tell how many animals there are at home and what you care for them, if you do so.

If, for example, the vacancy for your first job is in a bank, highlighting your familiarity with finance is relevant.

Furthermore, it is very important to highlight your knowledge of technology and its tools such as Word, PowerPoint, Excel, Photoshop, etc. can in fact be considered differentials.

Volunteering and socialization

In fact, for your first job, having participated in volunteer service shows that you are a proactive person, who cares about others and is not afraid to work.

Not to mention that you may have gathered some important knowledge. So, if you participated in volunteer work and social actions, be sure to mention it.

Furthermore, one of the points that is highly valued in current jobs and that will also be observed in the professions of the future, refers to the set of skills . Which include: higher cognitive , technological, social and emotional skills.

Be careful with your online life when looking for your first job

Nowadays, companies usually check the social networks of every potential candidate for their first job , including.

So be careful what you post there . Remember: something that you may consider “good” may be interpreted differently by someone else.

Getting into unnecessary fights, swearing and insulting others is also not productive and can have a negative impact on you.

Finally, we have seen here what precautions you should take when looking for your first job . We have also seen how important it is to have a job. We hope we have helped in some way.

First job: understand which skills will be important

Starting out in professional life is a healthy challenge for anyone. Thus, the first job is the starting point and can also be the key point for an employee to have a good performance in their professional life.

In addition to a resume with good education, specializations and varied courses , the requirements for admission to the job market also include other areas: personal characteristics that allow for good business functioning. In the relationship between employees in the same sector, across sectors, and from the same or different hierarchies within the company, some skills, especially among young people , are highly valued by recruiters and business leaders.

These soft skills are known as soft skills and facilitate the flow of information and the execution of tasks and functions within the company – although they can also be useful outside of work. In order to help potential candidates, we have listed some of the most relevant skills to help you get hired and do well in your first job!

Good communication

One of the first things that makes humans different from other animals is their rationality and communication. By this, we mean that we have the ability to communicate in an extremely rich and efficient way. However, are we always at our best when it comes to communication? Not really. Misunderstandings, ambiguities and lack of clarity are part of everyday life and can often be avoided.

Expressing yourself well requires personal development and resourcefulness, with a balance between each person’s spontaneity and authenticity and the recognition of the other person’s limits and sensitivities. To get there, there are two steps that can help.

Listen carefully

Listening openly to try to understand what your manager or coworker is saying is essential in any professional experience. Even more so in the case of a first job. Without any professional experience, everything will be a great learning experience. From the biggest responsibilities and functions to the smallest details of day-to-day life, clarifying instructions and orders and seeking the greatest possible understanding will give the new employee more security and peace of mind regarding their position.

Listening well is crucial when receiving instructions and also for nurturing good working relationships. Which brings us to the next step.

Accept feedback

Also relevant in the field of what we can and how we can hear, accepting feedback is what allows professional development. This can be the driving force at any point in your career and in the case of your first job, it is essential. After all, how can you be aware of the good performance of your duties if you are unable to listen to and reflect on the leader’s observations about the work done?

Flexibility

In addition to communicating well, being flexible to the adverse conditions that may be part of the job is essential. In the context of a first job, flexibility is what the employee needs to operate well in circumstances that, for various reasons, are not ideal at the time. Since the tasks of different sectors are interconnected, it makes sense to produce as much as possible and, therefore, not delay the work of others.

Teamwork

Being able to work in a team is a very valuable skill. Finding the middle ground between what you want to do and what is feasible to do in a pair or group can be difficult and, therefore, a path to professional development. In your first experience in a job, it can be the difference that makes a trial contract become an indefinite contract.

Initiative

In addition to all this, the initiative skill is the way an idea becomes a practice, a project or a plan. Simply watching a problem unfold is not beneficial to the company and is not necessary if you have the assertive initiative to find out what is going on and what you, in your role, can do to help find a solution. Or even share a suggestion to solve the problem.

Troubleshooting

In continuity, the ability to solve unexpected problems in the sector is important so that adversity does not bring the entire company system to a halt. With logical reasoning, the skills we mentioned and knowledge of the company in which one works, it is possible and desirable to propose solutions to obstacles, allowing good individual, sectoral and business-wide performance.

Business vision

We also understand that an important skill is to have a broad vision of the company, understanding even the processes in which one is not involved, how they affect one’s work and vice versa. This provides professional maturity, as the employee will realize that the result of his/her efforts is in a cascade that involves all functions, including external situations that directly affect the company. The business climate, the state of trade, etc.

Without a doubt, being curious to stay up to date and aware of the complexity of business operations is an excellent skill and can be very beneficial if practiced from your first job.

How important is the first job?

In conclusion, how important is it to enter the professional world? Of course, it may not be the best experience, perhaps precisely because it is the first, but it will be the opportunity to start getting to know your own profile better and in which roles, sectors and tasks you are good at. In other words, the first job will not only leave your mark on the company, it will be the chance to develop the skills that will make the individual a good professional in future experiences as well.

In fact, the skills mentioned are not innate and that is precisely why they can be trained and improved. Some will be learned very naturally and others more difficult. What is relevant in this case is that the first job is the opportunity to enter the business world and recognize your own strengths and weaknesses. Self-knowledge is also a valued soft skill that is constantly related to the others.

In short, your first job is the perfect opportunity to learn how to learn. Even if you arrive at a company with a great resume, the experience can always surprise you. Good luck!

Courses for young people, are they important for the job market?

Many parents wonder whether courses for young people are really important for the job market or whether they are just a tool to occupy their children’s time.

This is an extremely valid question, as there is a need to invest time and money when choosing to complement your children’s education with courses for young people.

In addition to choosing the course with your children, you also have to pay monthly fees, supervise them, pay for travel and materials for the entire course. Therefore, it is natural to have doubts about this type of investment, in order to identify what is actually worth it.

To help you make a decision about which courses for young people are right for your children and are really useful for their careers, we have listed a general overview on the subject.

So that you can clarify your doubts about the importance of courses for young people in the job market and identify whether it is worth including some courses in your children’s routine.

Are courses for young people important for a career?

Courses for young people are important in many ways for their professional careers. Firstly, by taking an attractive course aimed at their age, with appropriate language and that allows them to develop new skills, young people get to know new areas of knowledge.

They are not limited to what they know as professions thanks to their parents, family and experiences at school. Therefore, taking courses for young people can help teenagers discover professions and identify their skills in the area.

Another aspect of courses for young people is the development of new skills. A shy young person who takes a theater course, for example, may discover that he or she enjoys communicating assertively with people.

It is only by making them experience new things and discover new scenarios outside the school life that young people become interested in a series of activities they would not have had if not for the course.

Even if, after becoming a proficient programmer, the child decides not to specialize in the programming profession later on, he or she will have undergone the fundamentals of logic and computational thinking, which he or she can take with him or her into his or her career.

So, the youth classes in many ways are helpful. For years, the training helps these young people reach good positions in the job market.

New skills required in the job market

In addition to analyzing the courses for young people that are described in the resume before inviting them for an interview, recruiters look for young people who have specific skills .

With the job market becoming increasingly competitive, candidates who can learn logic, programming, communication and leadership stand out.

After all, these are areas of knowledge that are not often covered in traditional school education. It is necessary to resort to courses for young people that help to complement this knowledge, which will make all the difference in everyday work.

This type of characteristic attracts the attention of recruiters who offer jobs and internships. Since a young talent who has a good education and knows how to communicate with all sectors of the company in which he works, tends to stand out among his colleagues, enabling rapid growth within the company.

Therefore, it is in both parties’ best interests that the young person already has a good education and can use their skills in their daily work. This is precisely so that the company can achieve good results and the employee can grow in their career.

Courses for young people should not be chosen at random

Many parents want their children to spend as much time as possible doing different things, but this excess may not be good for their CV!

When we talk about skills development, we need to consider what the young person likes to do, what their current skills are that need to be worked on and which courses generate interest.

Even for a young person to want to take the entire course, having an interest in the area will be a differentiator. People are often interested in areas of knowledge for which they already have skills.

A young person who doesn’t like math will hardly enjoy a course that involves a lot of logical reasoning. Obviously, it is possible to engage this young person so that he or she develops the necessary skills, but it is natural for the young person to seek courses with which he or she is familiar.

It is up to the family to talk to their children and guide their training towards developing skills that are useful for their professional future.

Communication, leadership, language courses, programming courses, are areas of knowledge that are necessary for the current and future job market.

Therefore, investing time and money in courses for young people aimed at acquiring this knowledge is a relevant strategy for a resume that stands out in the market. It provides more opportunities for young people to get the job they want.

Even when a young person only wants to start their professional life after graduation, the courses taken in their youth can contribute to enriching the CV that will be used to compete for available vacancies.

Extracurricular courses help with academic performance

When a young person is performing poorly at school, it is normal to imagine that adding more courses to their daily routine could overload and worsen their performance even further.

However, courses for young people are designed to develop skills that help at school and can also help with entrance exams.

In programming, for example, the student will need to develop logical reasoning and this is very positive for those who have low performance in mathematics.

Courses that help develop social skills can help students get closer to their teachers and clarify doubts that were previously left for later out of embarrassment.

Therefore, including activities in the daily routine that generate interest in these young people is a strategy to improve their academic performance. It is up to the family nucleus to talk openly and choose which are the most viable options for their education.

In many cases, distance learning courses are a great help. After all, they save time on travel and are high-quality materials. They enable interaction between students and teachers in a digital environment and all the benefits that a face-to-face course also offers.

First job: 7 tips to make you feel more confident during the interview

Are you looking for your first job? The process of finding your first job causes insecurity in most young people, after all, it is a new stage in life.

It’s natural to have doubts, not know how to behave and even show this insecurity in the interview and this can harm you.

We have listed 7 practical tips to help you feel more confident during your first job interview. This way, you can perform better and stand out from the other candidates.

7 tips for your first job interview

Whether this is your first interview or just another one in your routine search for your first job, it is important to be well prepared!

Some practical tips are simple tricks to help you do well in the interview and leave your nerves aside. Check out some tips on what to do when looking for your first job.

1. Research the company

The interest is usually particularly strong after one has received an invitation to a job interview. If you want to get your first job, you should prepare very well for this moment.

Read about the company’s history, the institution’s values, what they present as their mission and reflect on this.

This information helps you provide answers that match what the company is looking for in employees. There is no problem in showing that you have studied the company before going to the interview.

2. Be natural and don’t try to impress

Even if you have practiced your answers for your first job interview at home, try to act naturally. It is important to impress by being natural.

When there is a very strong attempt to fit into some standard that you imagined to be ideal for the company, this can convey artificiality to the recruiter.

Remember that the people responsible for recruiting analyze everything in a short period of time and qualify each candidate. Appearing naturally prepared is helpful.

3. Always know what to answer

Some questions are very common in job interviews, for example:

  • What are your skills?
  • What are your defects?
  • Tell me more about yourself;
  • Why should we hire you?
  • Do you work well in a team?

Knowing that these are common questions, rehearse answers that will help you stand out. Speak in front of the mirror calmly and confidently.

These answers will help you prepare for your first job interview, avoiding speaking in a way that could compromise your opportunity.

Logic questions often come up in interviews for first jobs, so it’s a good idea to study the subject to do well on the test.

4. Control your anxiety to get your first job

It’s normal to be anxious about the possibility of landing your first job. However, it’s essential that you use every possible strategy to control this feeling.

Breathing techniques, passion fruit juice, and lemon balm tea are some of the ways to help you control this feeling of anxiety naturally.

Therefore, it is essential to be in control of the situation during the interview to speak and behave correctly.

5. Maintain good posture during the interview

Secondly, take care with clothes and speech; however, do not forget an upright and well-aligned posture. Do not sit sloppily or too lax. From the time you step into the company premises for the interview, analysts will be checking on your behavior.

It’s a true investment for you to pay attention to your posture, the way you speak, and the way you dress. Try to speak slowly so that you are heard.

Good posture during a job interview is essential, as it conveys a message about you to the other person, just as it does with your appearance and way of communicating.

6. Have a question to ask in your first job interview

Especially to a first time interview for a job, not knowing what to say or when to say it is quite normal due to lack of experience.

Similarly, it is quite common at the end of an interview to ask if there are any questions. Isn’t it interesting how you express yourself?

Asking about job benefits that haven’t been explained, whether there are opportunities to build a career within the company, and other relevant questions helps demonstrate your interest. Therefore, whenever there is a pertinent question, take the opportunity to clarify it.

7. Watch your language

If you are someone who speaks a lot of slang, you should know that you need to use formal language in your interview. Do not use abbreviations in documents that you are filling out.

Write and speak in the best possible way to demonstrate your skills and knowledge. Take advantage of the interview to show that you are truly qualified to take on your first job at the company.

Always remember that the recruiter is looking for someone who can integrate into the team and add value. Therefore, behave professionally throughout the interview process.

With the right attitude it is possible to get your first job

The search for your first job will end when during an interview you are able to prove that your skills are valuable to the company.

In view of this, you need to be well prepared and really understand whether the position you intend to occupy has your skills profile.

Since the company is selecting the best candidates with the aim of granting the first job and training this candidate to continue in the company for many years.

When your resume is distributed without criteria, this ends up causing you to be called for many interviews that do not have your profile.

This causes you to go to interviews frequently and often end up not making it through the selection stages. If this has become routine, know that the ideal thing to do is to look for a first job that fits your profile.

Assess your skills and how they can help you get a job . By submitting your resume to the right job openings, you can improve your interview results!

Job market: tips for preparing for a job interview

The job market is more competitive. Therefore, being well prepared for a job interview is essential. Here are some tips for doing so!

If you are unemployed and your resume is not stellar, the time has come to devote yourself to doing an interview excellently, that is, with excellence.

After all, this is the first contact you will have with your employer or with someone in charge of evaluating candidates, such as a human resources employee, for example.

This is when you’ll have to convey what differentiates you from the others and how you’ll be able to add value to the company you are targeting for working.

Well, you should be ready, and that’s why we have been ready with some great tips on how to prepare for a job interview .

Do remember that practice does make perfect and the more interviews you do, the more ready and sharp you’ll be. Read on!

What are the prospects for those who are now entering the job market?

Without a doubt, adaptations!

The effects of the pandemic have affected all professional sectors, that is a fact!

It is also a fact that a new profile is expected from those who are arriving now , that is, most likely a large part of Generation Z , which despite being familiar with technology, will have to adapt to other issues. For example, home office work, lower salaries, flexible hours, among other things.

On the other hand, the professional environment has demanded candidates for areas such as technology, finance, sales and marketing, followed by infrastructure and operations, health and diversity.

Especially in the technology area and with the growing demand for the digitalization of processes, negotiations and relationships, professions such as data scientists, software engineers and IT professionals are the most sought after.

Knowing this, and if you are a candidate for these or other areas, see now what is on the interviewers’ list of preferred questions for job interviews .

What do interviewers love to ask?

For example, the most common of questions is: what motivated you to look for work at our company? and so on.

That’s why it is necessary to know some things about the company beforehand and have some sort of idea what you want from it.

Other common questions are about your strengths and weaknesses, experience, education, whether you like working in a team and how you deal with pressure.

So, be prepared for these questions when you go for a job interview.

Now let’s look at some practical tips to help you prepare for one and be able to enter the job market definitively.

Tips for conducting a successful job interview in the job market

Meet the company

Remember what we said above? That companies usually ask what your motivation is for working there.

Of course, for you to be able to answer this, you need to do some research on it, right?

By showing interest in the company you are interviewing with, you already demonstrate interest and credibility , which is a point in your favor.

So, do your homework and research the company.

Prepare your resume carefully

In the very competitive employment market, you should make use of all the resources at your disposal. This does not, however, imply that you should lie on your CV.

In addition to being blatantly incorrect, this might put you in a humiliating position if the information you submitted during the interview is brought up.

Imagine putting a skill on your resume that you don’t have and then the interviewer decides to give you a quick test. For example, saying that you know English, when in fact you barely understand “the book is on the table”.

So, include what is truly relevant and never lie – whether on your resume or in an interview.

Pay attention to body language

The job market is always looking for proactive people , with initiative and willingness.

And this is very much reflected in your words, in your experience, and especially in your body posture.

After all, your body speaks. And interviewers are trained to pick up on the nuances of your body language during the interview .

Therefore, never cross your arms, which shows a certain distance, and never engage in tics, such as constantly running your hand through your hair or nose. This can show insecurity.

Don’t slouch, always maintain an upright posture, and make constant eye contact.

Pay attention to what you are wearing

You’re probably assuming this, but you’re going to compete for a job , not a party or rave .

Therefore, dress as neutrally as possible. For men, a dress shirt or pants. And women should avoid very tight clothes or plunging necklines.

Of course, if the company has a more relaxed vibe, it is not necessary to go to the interview in a suit and tie .

But remember that sobriety is always welcome, especially at this first moment, when you are not aware of the company’s “dress code”.

Train in advance

You see, the more prepared you are, the better your chances will be in the job market.

And this starts in the job interview. So, practice the answers you will give when you are in front of an interviewer.

You can even stage the interview, with someone playing the role of the interviewer and even wearing the clothes they will wear on the day and everything.

This will certainly take some of the pressure off the moment, after all, you’ve done this before.

Ultimately, authenticity, confidence and preparation . These attitudes will certainly make you more confident for the job interview.

And thus help to secure a place in the job market. Good luck!

8 most valued professional skills of the future

Professional skills that are important for the job market are developed over several years.

Children who grow up learning about logical reasoning, technology, languages ​​and develop socio-emotional skills and some other characteristics perform better in their careers.

Consequently, companies tend to value professionals with good performance, making it interesting to work on these aspects from an early age.

So that the child learns from the earliest years of his life the skills necessary to be a good professional and a good person.

We have listed 8 professional skills that will be most valued in the future, so that you can understand how to develop these skills from childhood.

8 professional skills that companies will value in the future

It is important to note that these professional skills are already valued in large companies today. And that over the next few years they will be even more valued in the job market. Find out what they are:

1. Communication

A good professional is not only qualified, but is also able to communicate what he wants with eloquence and coherence.

It is impossible to be a good leader without being efficient in your interpersonal communication. Therefore, it is natural that companies value professionals with a good ability to express themselves, express their ideas and make decisions.

To achieve this, communication must be clear, efficient and not cause difficulties for team members, whether in person or via digital means.

Therefore, working on your public speaking skills is an important skill throughout your personal and professional life.

2. Cognitive flexibility

Technology is increasingly present in the daily lives of professionals. And this triggers the need to develop cognitive flexibility.

In other words, the challenge is to adapt easily and keep up with the main changes in the market. The professional must have the mindset to keep up with the speed at which situations arise.

Only then will it be possible to perform the necessary functions in the workplace, being assertive in decision-making. A professional who critically analyzes situations from different perspectives before making a decision is valuable in all companies.

3. Creativity

Creativity is precisely the ability to think outside the usual patterns, analyzing situations and playing one’s own role with differences.

It is necessary for creativity stimulation in the life of people with children. For these purposes, children should be encouraged to come up with innovative solutions to various problems as soon as possible.

4. Negotiation skills

Negotiation is one of the professional skills everyone needs to train. Today, whatever sphere of activity you carry out.

All professionals need to negotiate their salaries, convince clients and have good arguments with managers, for example.

Therefore, developing the ability to negotiate in different situations is a fundamental aspect of career success. It is important to build this skill over the years.

5. Leadership

Leadership is essential for professionals in all areas. It is essential to be able to work as a team, be proactive, distribute tasks and stand out.

Even when you don’t have a leadership position, it is possible to act in the market with this stance. After all, proactivity and a consistent stance are factors that attract positive attention.

Every good manager recognizes a professional with this profile and is interested in promoting him or her. And even self-employed professionals need to be good leaders.

Given such importance, it is necessary to develop these professional characteristics and skills from the beginning of your career.

6. Emotional intelligence

There is no way to stand out in the job market without understanding yourself and your colleagues well.

Considering that a good professional understands the importance of the team, having relationship problems in the company hinders one’s own growth and also the development of the team.

Emotional intelligence is a skill that large companies are already looking for and will be increasingly valued. After all, if an excellent professional achieves all the goals but ends up having a bad relationship with colleagues, this is detrimental to the company.

And in general, the team suffers the damage caused by poor relationships, leading to the need to replace employees. Therefore, developing the ability to have good interpersonal relationships is essential.

7. Critical thinking

A good professional not only acts with excellence, but also uses critical thinking to implement improvements that make a difference in everyday life.

Even if they seem subtle, the proposed changes improve internal dynamics and impact the results of the entire team. It is essential to be critical without being annoying or inconvenient.

8. Professional decision-making skills

Speed ​​in strategic decisions enables significant results. Therefore, it is important for every professional to have good logical reasoning.

Being able to understand market dynamics, position yourself correctly, take advantage of opportunities and make good decisions under pressure.

This is a fundamental characteristic for a competitive job market that constantly demands significant results.

What is compliance in companies and how to apply it?

Understanding of concept and application of compliance in companies is the basic necessity to be able to manage successfully in business. After all, being a complying company enhances credibility and transparencies in the market.
You have probably already seen news regarding companies facing punishment for corruption, violation of environmental laws and a hostile work environment to employees that significantly affected their mental status and working capabilities.

These businesses get their lid opened by such frauds, but their image and reputation are also shaken in front of the customers, the general public, and other stakeholders.

Therefore, the concept of compliance is strongly linked to ethics, helping companies to implement good internal practices and to commit more strongly to the rules of their sector.

In other words, the process is not just about creating a set of bureaucratic rules and putting them in a manual, but rather about creating a culture of compliance based on the understanding and importance of standards and teamwork.

Does your business need reinforcement in this area? Continue reading this article and understand what compliance is in companies, its importance, the types that exist, how it works, its advantages and how to apply it.

Happy reading!

What is compliance in companies?

This set of measures to preserve the company’s integrity with the public sector and its relationships with other businesses, partners, suppliers and employees are implemented and monitored by the Compliance area.

In this way, compliance rules are present in all sectors of the company, ensuring that it operates within the standards required by its market niche, in addition to complying with general government rules regarding financial, environmental, labor and other aspects.

Function

Compliance programs enable companies to operate in accordance with industry best practices and business needs. They are also a way to mitigate risks while maintaining ethics and compliance with existing laws and regulations.

By conducting the process appropriately, companies avoid external sanctions, public exposure and internal crises that harm business growth.

This result, of course, is directly related to the team’s engagement with compliance guidelines. To achieve this, it is essential to have strategies to train and educate employees so that they behave as requested.

How important is compliance in companies?

Compliance in companies is important because it contributes to establishing an organizational culture focused on compliance by reinforcing the communication of standards that regulate activities and training to disseminate knowledge.

The culture of compliance in business is still valuable in an educational sense because it establishes corporate values, which will be demanded from the entire team, from the president to the operational team.

When a company is able to remain compliant with the rules, closely monitoring the team’s conduct, it is free from public exposure, fines, lawsuits and sanctions that could harm market performance.

Compliance does not prevent erroneous processes from happening nor does it put an end to them definitively, but efficient monitoring allows you to identify them and act before the problem gets bigger.

Types and examples of compliance in companies

To develop a compliance program, you have to know the different types of compliance and what your company must comply with. In addition to those below, you must inform the area manager of other specific requirements in his market, ok?

Discover the main types and understand the function of each one:

1. Tax compliance

Tax compliance ensures that the company complies with all tax obligations related to its operations. So it is essential to have good accounting advice to help with this task.

Errors in this area can result in fines that harm companies’ financial goals . When they are not complied with in bad faith to evade taxes, for example, the penalties under the law are even stricter.

Therefore, having good accounting ensures that the business complies with its municipal, state and federal obligations, avoiding unnecessary expenses.

2. Financial compliance

It is very destructive not only to a company’s image but also to the reputation of that organization while doing its business in the market. One of the examples of such destructive behaviors includes fraud, bribery, and embezzlement.

Financial compliance comes into the picture to ensure that all business transactions carried out are done legally along with proper records, such as invoices, direct deposits into the company’s account, etc.

Annual reports are availed that include the Balance Sheet, Income Statement (DRE), Statement of Accumulated Profits or Losses (DLPA) and Statement of Sources and Applications of Funds (DOAR) and many more. Laws decree annual reports accounting for all financial transactions.

3. Labor compliance

Labor compliance is still a bottleneck for many companies that neglect aspects related to hiring and compliance with working hours.

The recruitment and registration process, as well as labor rights, are established in the Consolidation of Labor Laws, the famous CLT. Therefore, it is the duty of companies to ensure that their employees have their rights respected.

This work is the responsibility of the Human Resources department, which takes care of hiring, but also welcomes each new member and monitors aspects such as safety, well-being, quality of the work environment, access to the best tools, etc.

Covering all requirements improves productivity and talent retention, as well as attracting qualified professionals.

4. Compliance for data security

Remember the General Data Protection Law (LGPD)? This legislation has been in force in the country since 2018, and has required adaptations in businesses to ensure that corporate data is kept confidential and shared with third parties only with authorization.

Data security compliance defines guidelines related to how companies handle, capture, analyze, store and dispose of data, whether from customers, marketing campaigns, among others.

Information security is one of the main points of this work to prevent leaks, which can compromise the business strategy and the privacy of the people involved.

5. Environmental compliance

Environmental compliance is a rising strategic objective, especially with the rise of ESG , a proposal whose objective is to integrate the environment, social and corporate governance issues to encourage the construction of more sustainable and responsible businesses.

Therefore, each company, depending on its area, needs to be aware of the guidelines that govern its activities, such as, for example, the management of waste .

In addition to complying with the rules, environmental compliance also helps to analyze how an operation can be more efficient and cause less impact . Energy security studies and the use of sustainable energy sources are some examples of exchanges.

How does compliance work in companies?

A compliance program works based on the alignment of the following points:

  • Commitment of senior management
  • Risk mapping and assessment
  • Defining a clear code of conduct
  • Creation and dissemination of a compliance culture
  • Implementation of communication channels
  • Organized documentation and accounting processes
  • Investment in hiring and training
  • Definition of disciplinary actions
  • Damage management strategies
  • Relationship strategies with business partners and competitors
  • Monitoring and updating guidelines

The responsible sector, in partnership with the managers of each area, must strive to ensure that, through work, the company has more efficient governance and broad visibility of operations, adopting lawful growth strategies.

The proper functioning of the compliance program is essential for the company’s credibility, combating corrupt and illicit behavior and providing accurate and rapid solutions when administrative deviations occur.

What are the advantages of compliance in business?

Investing time and personnel to align ethics and compliance in companies has positive benefits for the image and reputation of the business. Check out these benefits:

Have a greater competitive advantage in the market

The more aligned and followed the compliance processes are, the more solid the company’s work will be, helping to maintain a high operational standard that will make it stand out in the market.

After all, credibility and integrity are valued requirements in the market and businesses that can offer them come out ahead of their competitors.

Better risk management

Every company is vulnerable to risks, whether in the execution of processes, in the conduct of employees or in compliance with regulatory guidelines.

With active compliance, potential risks are monitored, allowing identification and anticipation through the implementation of prevention strategies.

Building an ethical organizational culture

Organizational culture acts as a leveler of expectations within a company. Established values ​​indicate what the organization expects, and corrective measures make clear the consequences of those who act contrary to them.

When companies invest in training and conversations about compliance, understanding and, consequently, the adoption of recommended postures is improved, establishing the standard of integrity.

More sustainability

Sustainable development is an objective that is currently on the radar of companies. Compliance guidelines help achieve this goal by providing clear guidelines for managers to evaluate the available solution options and prioritize the most sustainable inputs.

Recognition of these efforts benefits several corporate aspects, such as operational efficiency, market credibility and increased investor interest.

How to apply compliance in a company?

Now that you know what compliance is in companies, its types and how it works, all that’s left is to understand how to apply this process in your company, right? Here are some tips to help you take the first steps in your business:

  • Have a team responsible for the operation : compliance work is complex, so set up an internal team or hire a consultancy to carry it out.
  • Create and document a company code of conduct : The document lists corporate guidelines and values ​​and defines policies and channels for reporting misconduct across all areas.
  • Strengthen internal communication : disseminating compliance policies through training, lectures and department meetings is essential for adopting compliance principles.
  • Conduct periodic internal audits : Audits are a form of risk prevention and allow you to discover errors and inappropriate behavior before the problem escalates.

Did you enjoy learning about compliance guidelines? Investing in implementing a compliance program contributes to the maturity of business management and also stimulates business growth. Invest in this change!