7 digital marketing mistakes that lead your project to failure
We see many Digital Marketing strategies working, generating good results and even becoming success stories! But there is another side to marketing, the one that no one sees and that few talk about, but that many experience: failure.
You may even be going through this right now, feeling frustrated with your Digital Marketing strategy, but the truth is that failure only happens when a mistake, or several mistakes, are made .
Have you ever stopped to think why your Digital Marketing strategy isn’t taking off? Could it be that something went wrong in the middle of the process? Sometimes it could be bad luck, but most of the time it’s because something needs to be redone or aligned. When this happens, it’s time to rethink! To help you find out if you’re making a mistake, we’ve listed 8 of the biggest mistakes that can lead your Digital Marketing project to failure .
Keep reading, we will help you identify the errors in your strategy and what to do to solve them!
1. NOT HAVING GOALS
If you have a defined Digital Marketing strategy but do not have specific, measurable, time-bound and realistic goals that can be achieved , it is impossible to know what your marketing is generating and if your efforts are paying off. It’s like doing each action just for the sake of it, so you don’t know what you want and what you want to achieve.
That is why, besides planning, you should define your objectives for your Digital Marketing strategy. For example: “generate 50 leads with the use of sponsored advertising in one month.” See how effective and easy for the team that will apply it to understand it is.
2. NOT DEFINING YOUR PERSONA
One of the most glaring and common mistakes marketers make: do you know who your activities are targeted to? Don’t you get it? Your marketing activities should be targeted at your consumer, but if you don’t know who they are in the depth, your strategy’s going to fail and you waste time and money on an audience that has no interest in buying from you. That is it.
Therefore, it is necessary to define the persona of your business. If you have more products or services and therefore several audiences, it will also be necessary to identify the ideal customer profile for your business.
With these definitions, the chances of your strategy working and generating results are greater because you will know how to direct your marketing and what material to produce to solve a persona’s problem or pain.
3. NOT UNDERSTANDING THE BUYING JOURNEY
Do you know the journey your customers go through until they buy from you? No?! That’s where the mistake lies: not knowing the steps your customer goes through. This creates a huge problem, because you won’t be able to deliver the material your lead needs at each stage.
And this is quite worrying, according to research by the Corporate Executive Board, 57% of the Purchase Journey is completed before the buyer talks to the sales department , and if you don’t know what stages your customer goes through, what problems they want to solve, considerations they make before purchasing, you won’t be able to create content that attracts them and makes them evolve in the purchase journey.
4. NOT KNOWING THE TOOLS AND PLATFORMS
Technology is a great ally for a Digital Marketing strategy, but not knowing the purpose of each tool, platform and social network that exists can make everything go down the drain: you won’t produce the right content and you won’t know how to use each one and explore everything it has to offer. The consequence? You won’t get results.
Even though many people think that all they need to do is buy a tool and it will do everything they need on its own, that all they need to do is have a social media account and use the same language to communicate with their audience, this is very wrong!
5. NOT ALIGNING CONTENT WITH YOUR CUSTOMER
It’s sort of like an appointment with a doctor. If the professional cannot get the patient’s pain and what he or she requires to get better, he or she may diagnose him or her wrongly and, of course, gives him or her a treatment that won’t work. Not only does it harm the patient, the next time he or she falls ill, he or she will not look for that office.
The same thing happens with the content that must be produced by your company. If you don’t solve anything in your audience’s lives, don’t resolve any problems, generating value will be difficult.
6. NOT HAVING THE NECESSARY KNOWLEDGE
Do you just have to stick to the recipe, and automatically it’ll work? And in marketing, just stick to the plan, and automatically it will work? Then you don’t understand anything about cakes and much less about marketing. There are details, additions and techniques behind that fluffy, beautiful and delicious cake. Just like in a good marketing strategy, just the recipe isn’t enough.
And if you don’t have the necessary knowledge to lead a marketing project, knowing what to do at each stage, what to adjust when something goes wrong, how to execute the process, the only result will be failure.
At this point, it is necessary to have someone who knows which process should be followed and understands the methodology, knowing mainly the sequence of activities that should be carried out and which technology can be used.
7. NOT HAVING A DEFINED SALES PROCESS
How does your company sell? Do you know what method or strategy you use to reach your customers? Don’t be alarmed, but unfortunately, not knowing is very common. Many of our customers did not have this process defined and did not even know how the customer had found the company.
Not having a defined sales process or having a sales manager who does not understand sales or is lost, results in a lack of results. If salespeople do not have a process to follow with the right direction, they will not be able to sell.
Create a clear sales process, with all the necessary tasks, with a well-defined beginning, middle and end.
