How to increase leads and have a sustainable customer base

Every business needs to increase its lead base, after all, they are the future customers who will continue the business .Sales represent the company’s livelihood, so working on attracting and capturing leads is essential for sustainable progress.

But although this observation is simple and accurate, the way to put the search for new leads into practice still generates doubts and curiosity in many people.

After all, where do you start attracting potential customers, how do you open new avenues for capturing customers and maintain an ever-growing lead base?

Well, the task is not so simple but also not so complex that a good strategy cannot meet it.

Below are 4 simple tips on how to increase leads.

How to increase leads with 4 tips

Before we start with the tips, it is worth mentioning that knowing how to increase leads involves analyzing the profile of the business and the target audience .

This is because capture techniques must first consider these factors, that is, the expectations of potential customers and the way in which they are impacted by interaction with brands.

Therefore, the first essential step is to know your persona very well.

Now, let’s move on to the following topics to learn more general tips on how to increase leads.

Offer quality content on your channels

Any entrepreneur who is well-informed today knows the value of informative content in their relationship with consumers.

People are increasingly critical and in search of information and education. Before closing any deal directly in the store, they tend to research the brand’s value on the internet.

And this analysis is not just about glancing through the website, but about an in-depth search to check the company’s reputation and its authority, or lack thereof, in the segment in which it operates.

Therefore, when we talk about how to increase leads, producing relevant content should be one of the main strategies .

Build your website and other channels representing the brand with exclusive materials that bring valuable information to the public, that are capable of answering their questions and demonstrating that the company is not only inclined to sell, but also to educate and address the pain points of its potential customers.

It is important that this content offers links to websites that are references on the subject covered, and don’t forget the keywords and the entire structure focused on SEO techniques.

After all, we know that after building an excellent channel, you need to take it to the top of the search engines 😉

Invest in rich materials

Still on the subject of content, we couldn’t fail to mention rich materials not only as bait for capturing leads, but also as a tool for nurturing them once they’ve been captured.

After all, what would be the point of acquiring a large lead base without knowing how to maintain it?

Rich materials are denser content with different formats to provide the lead with more in-depth information .

These are ebooks, white papers, podcasts, videos, etc.

This type of material is one of the most recommended today to help leads follow the purchasing journey in a conscious and engaged way.

Focus on the structure of landing pages and forms

Knowing how to increase leads also involves taking care of the structure of the elements responsible for leading the website visitor to the page that will capture their contact details.

That is, the transition that leads you to actually becoming a lead.

These elements are the landing pages and the forms contained within them. Upon arriving at this landing page, the visitor must be faced with a succinct and effective form .

Many people give up filling out the form because it asks for too much information, which they consider unnecessary, and it certainly is.

Therefore, focus on creating an objective form that only requests essential information to feed the marketing and sales base .

Once completed, don’t forget the thank you page.

CTA and Copywriting

These elements are also crucial when taking the visitor to the data capture page.

Remember that a CTA is a call – visual or textual – that aims to take the reader or visitor to a specific page to perform some action.

Copywriting, in turn, refers to the use of the correct words to communicate with your audience, with the aim of guiding them to make a decision.

Do you notice the similarity in their functions?

The intelligent combination of these elements can quickly and efficiently transform your visitor into a lead.

So focus on locating your CTA in a strategic part of the website , use conversion colors that are eye-catching but don’t drive people away, and use action verbs that are sufficiently engaging.

Lead attraction: the path to success

As we said in the introduction, sales are one of the foundations of every business.

That’s why knowing how to increase leads is the goal of many business owners, after all, the base needs to be sustainable and continuous.

The success of the task, as we have seen, depends on the correct techniques based on the profile of the business and its audience .

Therefore, after an in-depth study of your segment, remember relevant content, rich materials, strategic landing page structure, CTA and copywriting.